We grow brands across Europe.
Athlete partnerships. Creator programmes.
Content that converts.
Marketing Lioness connects premium brands with pro athletes, manages multilingual influencer and creator programmes, and produces editorial content for luxury lifestyle brands. Three capabilities. One agency.
Book a Discovery Call →What We Do
01 · Athlete Content Partnerships
We source pro athletes matched to your brief, structure the deal, and manage content production end to end. Brief to live content in 21 days. Across rugby, motorsport, golf, sailing, equestrian, hockey, and basketball.
02 · European Market Content
Multilingual content strategy, influencer and UGC management, and full production across EN, FR, and NL. For brands entering Europe and European brands growing cross-border.
03 · Luxury Lifestyle Content
Editorial video, photo, interviews, and podcasts for luxury travel and lifestyle brands. Built for audiences who scroll past anything average.
The Numbers
Engagement
5–7%
Mid-tier athlete engagement rate. Celebrities deliver 1–2%. The gap is not close.
Cost
10×
For €100,000 you get one celebrity post. Or 35 mid-tier athlete posts. The math wins every time.
Speed
21 days
From brand brief to live athlete content. Major agencies take 90. For a Q4 launch, the difference matters.
The Partnership Spectrum
Every brand-athlete relationship is different.
We structure all of them.
01 · Ambassador
A brand becomes part of an athlete's identity. Multi-year. Category exclusive. The deal that defines both the athlete's commercial story and the brand's sport positioning. Built for longevity.
02 · Influencer Partner
A structured 6 to 12-month content programme. Monthly deliverables. Cash plus product plus performance bonus. The deal that builds an authentic creator relationship, earning on every piece of content.
03 · UGC Creator
Athletes producing brand-owned content across platforms. Volume. Speed. Real sport credibility without celebrity rates. The deal that scales content output without scaling cost.
Who We Work With
The Brand Entering Europe
You are launching in France, Belgium, or the Netherlands. You need a partner who speaks the language, knows the creators, and can move fast. You do not have six months to figure it out.
The Head of Brand Partnerships
You are building an athlete and creator programme. The major agencies are too slow and too expensive. You need a shortlist in 5 days and a contract signed in 21.
The Luxury Lifestyle Brand
Your product is exceptional. Your content needs to match. You need videos, photos, interviews, and podcasts that your audience actually stops for. Not content that blends in.
Your brand speaks the language your market buys in. EN, FR, NL. Natively.
Ready to grow your brand in Europe?
20 minutes. Three questions. No confusion.
Book a Discovery Call →