How We Work
We take responsibility for outcomes and build the systems that deliver them.
The 21-Day Process
Brief to live content.
In 21 days.
Major agencies take 90.
Brand Brief
Budget, audience, content needs, sports preference, timeline, exclusivity requirements. You send it. We read it properly.
Athlete Shortlist
3 to 5 matched athletes within 5 working days. Profile, stats, content style, fit rationale, proposed deal structure for each.
Joint Pitch
We present the shortlist. You choose. We brief the athlete and align on terms. Joint pitch confirmed within 10 working days of brief.
Contract
Base plus activity plus performance structure. Mandatory minimums. IP rights, exclusivity, and performance metrics all defined in writing before signing.
Content
Athlete-led production. Brand approval workflow. Every asset reviewed before it touches any channel. Compliance checked against your category rules.
Reporting
Monthly performance report. Campaign close report with full results. Renewal recommendation or new shortlist for the next round.
What We Own
For athlete partnerships: athlete sourcing and vetting, deal structuring, contract negotiation, content approval workflow, performance reporting, and renewal management. We own the outcome, not just the process.
For European market content: multilingual strategy, influencer and UGC identification and brief management, editorial calendars across EN, FR, and NL, community management protocols, and monthly reporting with forward-looking recommendations.
For luxury lifestyle content: creative direction, production coordination, editorial quality control, and delivery across video, photo, interviews, and podcasts. Content that reflects the quality of your product.
What We Need From You
Access to your brand: the guidelines, the approved claims, the people who can answer questions and approve deliverables. One clear point of contact with decision-making authority.
A 48-hour response window for approvals. A willingness to hold us accountable to the outcomes we have agreed to deliver. That is all.
What You Can Expect
Clarity, not noise. You receive a monthly report: what happened, what performed, what we recommend next. No weekly check-ins unless you want them. No updates for the sake of updates.
Deliverables arrive on schedule or you hear from us before the deadline, not after. If something is not performing, we tell you, and we bring a recommendation, not a problem.
Who This Is Not For
Brands that want to manage the process themselves. If you need to approve every piece of copy before it reaches an athlete or creator, we are not the right partner.
Brands in discovery mode. If you are still defining your product, your audience, or your positioning, do that work first. Come back when you are ready to go to market.
Brands that want the cheapest option in the room. Our pricing reflects the outcome, not the hours. If you need to compare three quotes and choose the lowest, we are not competing for that conversation.
If this sounds like what you have been looking for:
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