Services / Athlete Content Partnerships
Athlete Content Partnerships
Pro athletes.
Real sport credibility.
Content that converts.
We source, structure, and manage athlete content partnerships for European brands. Brief to live content in 21 days.
The Brand Problem
Celebrity is out of scope. Mid-tier is invisible.
Every brand manager knows athlete content works. The engagement is real. The credibility transfers. The audience trusts the face, not the ad.
But celebrity rates are unreachable for most. And the mid-tier athletes: the Pro D2 player with 25K genuinely engaged followers, the national-level golfer who actually uses the products she endorses, are completely invisible to traditional agencies.
No European agency is properly filling this gap. They are built for celebrity management or micro-influencer volume. Not for the structured, compliance-ready, commercially serious athlete partnerships that mid-market brands actually need.
The Mid-Tier Thesis
Why mid-tier athletes outperform on ROI
3–8×
Engagement rate vs. celebrity tier
Mid-tier athletes hold real communities. Their audiences follow their sport, not just their fame. Engagement rates of 4–9% vs. 0.5–1.5% at the celebrity level.
10–20×
Budget efficiency
The same campaign budget that buys one celebrity post funds a six-month programme with a mid-tier athlete: monthly content, brand integration, performance bonuses.
21 days
Brief to live content
Our process runs in three weeks. Major agencies take 90 days. You lose market windows when you move at agency speed.
100%
Compliance cleared before signing
10-point compliance gate on every deal. IP rights, exclusivity, category rules, and regulatory requirements confirmed in writing. Nothing proceeds without it.
The 21-Day Process
How we move.
Brand Brief
Day 1
Budget, sport preference, content needs, geo, exclusivity. You send it. We read it properly.
Athlete Shortlist
Days 2–5
3 to 5 matched athletes with profiles, stats, content examples, and proposed deal structure for each.
Selection + Terms
Days 6–10
You choose. We brief the athlete and align on deal structure. Compliance gate started.
Contract
Days 11–14
All 10 compliance points confirmed. IP rights, exclusivity, minimums, and performance metrics in writing. Contract signed.
Content Live
Day 21
First asset produced, reviewed, approved, and live on channel. Reporting begins.
Deal Structure
Every deal is built the same way.
01
Base
Product plus cash retainer. Guaranteed every month regardless of performance. Keeps the athlete engaged and the content flowing.
02
Activity
Per-content fee for assets above the contracted minimum. Rewards athletes who over-deliver. Gives brands more volume without committing upfront.
03
Performance
Bonus tied to brand-defined outcomes: qualified leads, trial signups, demo bookings. Aligns both parties on the same commercial result.
Mandatory minimums on every deal: 20% cash of total deal value · €500/month minimum cash to athlete · 90-day minimum term · IP rights and exclusivity defined in writing before signing.
Proof Point
A programme that ran.
A pan-European dental-tech brand needed authentic sport content at scale. Celebrity rates were out of scope. Their team had no visibility on mid-tier athletes with real engagement.
We sourced a Pro D2 rugby player in France. Structured a cash plus product plus performance bonus deal. Managed the full content production and approval workflow from creative brief through MasterControl compliance review to live publication.
Contract signed within 21 days of brief. Athlete engagement above the brand's paid social baseline. 12-month programme running. This is the founding case study for the ML x AoS model.
Sports + Geographic Reach
Rugby
Top 14, Pro D2, National
Motorsport
F1 feeder, WEC, Rally
Golf
DP World Tour, Challenge Tour
Sailing
IMOCA, SailGP
Equestrian
Showjumping, Eventing
Hockey
National + club level
Basketball
National + club level
Geographic reach France · EU · United States · Africa (South Africa, Morocco, Senegal/CI)
Free Brand Audit
Find out which athletes fit your brief.
We will audit your brand: category, audience, content needs, and budget range. We come back with a shortlist of athletes and a deal structure before you commit to anything.
Request a Free Brand AuditNo commitment. No agency pitch. Just the athletes that fit.