Different briefs.
Different problems.
One standard.

The Challenge

A pan-European dental tech brand needed authentic sport content at scale. Celebrity rates were out of scope. Mid-tier athletes with real engagement were invisible to their team. The brief: 12 months of monthly athlete content, EU distribution, medical compliance at every stage.

Our Approach

We sourced a Pro D2 rugby player in France, structured a cash plus product plus performance bonus deal, and managed the full content production and approval workflow, from creative brief through MasterControl compliance review to live publication.

The Outcome

Full 12-month athlete content programme live and running. Contract signed within 21 days of brief. Athlete engagement above the brand's paid social baseline. Programme serves as the founding case study for the ML x AoS model.

The Challenge

A boutique luxury travel company with an exceptional product and zero content infrastructure. Editorial quality expected. Publishing capacity was zero.

Our Approach

We built the full content operation: newsletter architecture, Instagram voice guide, and a production rhythm that could sustain across on-site trips and beyond. Voice: insider knowledge over promotion, understated luxury over sales copy. Every post earns its place.

The Outcome

Content operation built from zero. Newsletter structured and publishing on cadence. Instagram producing consistently. On-site content production framework live for the Rome Fam Trip.

The Challenge

A pan-European medical device brand operating across EN, FR, and NL markets requiring influencer and UGC content production at scale, with medical compliance at every stage.

Our Approach

We built the influencer infrastructure from the ground up: identification, briefing, MasterControl compliance tracking, and a legal-first approval workflow. All content ran through regulatory review before it touched any channel.

The Outcome

Active creator roster delivered across three markets. Full legal approval workflow operational throughout programme duration. Monthly reporting to European marketing leadership. Zero compliance incidents.

The Challenge

A boutique holiday property on Crete losing a significant percentage on every booking to third-party platform fees. Direct booking was the goal. The infrastructure did not exist.

Our Approach

We designed and built the full direct booking platform: property showcase, multi-season pricing calculator with all occupancy logic, Stripe payment integration, and iCal sync with Airbnb and VRBO to eliminate double-booking risk.

The Outcome

Booking calculator live and embedded. Platform architecture complete. Full direct booking flow under active development. Owner-ready documentation prepared for handover.