Women who built the business.
Now backing the athlete.

The Pride connects women founders and entrepreneurs who have built real, scaled businesses directly with women professional athletes who need real backing. Financial. Personal. No cap on who joins.

The Gap

Women athletes are underfunded. Including by women-founded brands.

Sponsorship money still finds men's sport first, even inside brands founded and run by women. Not because anyone decided it that way. Because nobody built the pipeline that makes the match happen.

The Pride is not a campaign about that gap. It is the pipeline. Founders who know what it costs to build something real, funding the athletes building something just as real.

How It Works

Two ways in. Both real.

Curated Match

We introduce you to an athlete directly, through events run alongside Ambassadors of Sport and The Gatekeepers Club. You meet her before you back her.

Open Roster

Browse the athlete roster yourself. See what each season needs, and choose who you back, on your own timeline.

What Backing Means

Money that moves. Mentorship where it's wanted.

Every relationship starts with real financial backing, structured, not symbolic. Where a founder has time and an athlete wants it, mentorship sits alongside the money: real advice from someone who has actually built something.

This is not a donation. You are not writing a cheque and walking away. You are backing a season, and finding out what happens when someone with real resources actually shows up.

Who This Is For

Built something real. Not something small.

The Pride is for women who have founded or scaled a business that employs people, generates real revenue, and took years to build. Not a side hustle. Not a shop. A company. If that's you, there is no cap on your seat and no queue to sit in.

How You Join

Apply. Get matched. Start backing.

Apply

Tell us about your business and what you're looking to back.

Get Matched or Browse

Meet an athlete through a curated Pride event, or browse the open roster yourself.

Back Her Season

Structure the backing, financial and mentorship, and it starts.

Join The Pride

No cap. No queue. Just women backing women.